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In this month's issue:
Thoughts on number patterns in our daily lives and how this
relates to SEO work. Free offer from the Gurus of website audit for all our
subscribers.
Please pass on Thoughts of the Gurus to
people in your network.
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Word count for that issue: 1700 words
Approximate time to read: About 9 minutes
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London Bombings and Number Patterns
Firstly, let me say that I am sure all our thoughts went out
to the victims, all their families and friends, of these
bombings, and other incidents where innocent people lose
their lives. Secondly, an SEO ezine is not the place to
debate the rights and wrongs of such events.
However, I would like to use the numbers involved to show
you how there are patterns in everything if you have the
eyes to see. Where some people hear music and see the
chords, we see numbers, patterns and synchronicities. For
us that is a major part of SEO work; spotting the trends,
analysing how small changes affect page rankings and which
keywords are being used to find our pages.
As sometime Maths man, I think Pythagorus may well be considered
the father of Western Mathematics. Who can forget the great
mantra “The square of the hypotenuse is equal to the sum
of the squares of the other two sides” – they don’t write
‘em like that any more! But how many of you realise that he
is also the father of Numerology (“Number is the law of the
Universe”) – the science of number patterns and fate (his
words, not mine).
Numerology has been discounted by the mainstream in the West
as “stuff and nonsense”, but many other cultures still
revere it. Sceptics, please bear with me, I am not for or
against Numerology, but the number patterns I hope you will
see are very interesting.
So, back to the London bombings, what time did they happen?
First reports I saw were for 3 simultaneous explosions
at 8.49 in the morning rush hour. Do you see it – look
again, play with the numbers – any co-incidences you can
see. OK, coming ready or not! 8.49 is also 11 minutes to 9
– now where have I seen those numbers before.
Interestingly, within Britain, 9/11 is actually 11/9 (we put day
then month).
OK, we’ll put that down to coincidence, now do you remember
the date of the bombings? Well, it was the date of our
first ezine 7th July 2005. At first glance there
doesn’t seem to be much there. However, in Numerology,
numbers in dates with multiple digits are reduced by adding
them together until a single digit is obtained. So 7th
July 2005 becomes 7/7/2+0+0+5 = 777.
I am sure most of you know what 666 stands for, but what
about 777? Well, just as 666 is the “sign of the beast”,
777 is the “sign of the spiritual warrior”. Pythagorus
believed that by attaching events to certain numbers or
dates, you could change their vibration and reduce or
increase their power. Whether we believe in Numerology or
not, there are obviously people around who understand,
believe in and use these ideas to their perceived advantage.
So, you can see that if you spend all your life looking at
numbers and patterns for SEO, it creeps into your whole view
of life. Remember that all of the search engine companies
use algorithms to calculate where a site will appear in the
search results for a specific page. Our job is to
understand these patterns of activity and use this knowledge
to the advantage of our customers.
So, in summary, being a customer of SEO Gurus is really like
doing work in the community – after all you are keeping two
very sad, old guys out of the asylum!
And now our poem
Just to prove we aren't just
left-brain logical mathematicians, a poem from my partner,
reflecting this month's theme - I really wish I could do this!
Though Nashness would invoke numbers,
Better left inside their cell,
There are patterns in our websites,
There are numbers there as well,
They aren’t cryptic codes for Cluedo,
Or sinuous strings for spies,
But there is an inbuilt pattern,
Hidden from our normal eyes,
And when spiders come a crawling by,
And stopping by perchance to spin,
They take a peek or two inside,
To see what riches lie within,
And what words lie embedded,
Almost invisible to normal sight,
And they create a little web or two,
Whilst we sleep quietly at night,
And awaking we discover soon,
All is not as it was before,
Many more have come knocking,
Many more have found our door,
Just because we took the trouble,
To be precise in subtle ways,
The spiders have discovered,
Whole tables and arrays,
That world they love of logic,
Finely spun numeric strands,
That structure they love to find,
On which they make out plans,
To categorise plus pigeonhole,
And allow us to be found,
So our wares will be famous,
And our name will be renowned,
And instead of scuttling out forever,
They pop back all the time,
For they like numeric order,
And they like a timely rhyme,
And they love to browse somewhere,
Where they thought has gone before,
So you be good to your spiders,
And you’ll see them all for more.
The Gurus Helpful Hint
This month a number of people have asked us to look at their
web sites and comment on whether we feel that we can do anything
for them. A number of these sites have one thing in common,
and that is from day one they are trying to "boil the
ocean". If you have an idea for a retail chain selling lots
of different things across the World, you don’t open 10,000
stores on five continents on day number one. You start with maybe
just one local shop and build your empire from there.
Our Internet is much the same, even if your site gives you a
Global presence from day one, the search engines like to see
a focus because this makes you easy to categorise. If you
sell PCs you wouldn’t try and take on Dell Worldwide, you
would offer a more focused service that will appeal to the
niche audience. You don’t need 10% of the Global PC market,
0.000001% will probably mean you retire in five years!
So, this month’s hint is to start with a strong focus and
then build out from there, just as you would build a real
retail chain. Real long term results with search engines
build slowly and steadily.
The Gurus special offer to all our
subscribers
We believe that anyone who actually
subscribes to our ezine will have a real focus on
improving their website and their general visibility on the
web. So I thought that we would offer an additional free
service. All you need to do is send me,
john@seogurus.co.uk,
your website URL and we will give you the free audit of your
html code. The audit will show you if there are any broken
links on your site, which makes it more difficult for the
spiderbots to index.
Customer of the
Month
Every single month we will endeavour to bring you a “Customer of
the Month”, a successful site which you can visit and compare
to what you may have in mind for the future yourselves.
This month, it is the Magbility, a company based in the Midlands of England, focused on the mobility needs of the elderly and
infirm. Their specialisation is installing all types of
stair lifts across Britain. For professional advice on
all mobility aids talk to Magbility
magbility-index.htm
If you have any comments about our ezine
(good or bad) please contact me.
To unsubscribe, reply to this email with
unsubscribe in the title.
On a lighter note, watch out there are teddy bears about…….
Each month we are including an adventure from the legendary
Stiffsteiffs Teddy Bears
So for August we bring you, at great personal cost…..
http://www.stiffsteiffs.pwp.blueyonder.co.uk/bruin.htm
have fun, but beware these are bears with attitude.
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